HBO and HBO Max outperformed rival Netflix in this year’s overall Emmy tally, winning a dozen awards tonight for a total of 37 between Creative Arts and Primetime shows.
Netflix took home a total of 26 trophies, but only three tonight. The projections almost represent the opposite mirror of 2021, when Netflix had 44 Emmys in total, up from 19 for HBO and HBO Max.
With more wins for limited series The white lotus (who scored 10 wins in all) e Successionas well as key retreats for shows such as Euphoria, Tricks And Last week tonight, HBO / HBO Max has extended the lead from 25 to 23 it had achieved tonight. Netflix, on the other hand, has never achieved sustained momentum despite notable wins for Squid game And Ozark.
The Korean language Squid game has become an unlikely global hit and a Netflix flagship, testifying to its global footprint and unique cross-pollination capability between territories. However, the company’s subdued Emmy show – months after scoring just one Oscar win out of 27 field-leading nominations – is able to spur more talk about its figurine struggles. Outside of the rewards realm, of course, 2022 has brought Netflix to a wider corporate crossroads. While it continues to lead the streaming race with nearly 221 million global subscribers, the company has seen its first subscriber losses in more than a decade, prompting it to cut costs and lay off employees as executives finally recognized the impact. competition in the United States
While HBO and its new streaming brother have had a more creative mojo in recent times, their path has also had many obstacles. In 2022, as presenter Bowen Yang jokingly hinted at during the ceremony, it made headlines by canceling a number of shows and movies as new parent company Warner Bros Discovery seeks to reap $ 3 billion in cost savings from the deal.
With 92.1 million global subscribers, HBO Max is ahead of the company’s projections, but has also benefited from launching with tens of millions of conventional HBO subscribers getting access at no additional cost. Territories like the UK, Germany and Italy remain off-limits due to distribution agreements with Sky due to expire in 2025. A future merger with Discovery +, home to lower unscheduled fares, could make streaming life a a little more complicated, and then there’s the DC conundrum, whose long-term leadership and strategy remain a problem. HBO’s resounding Emmy success, in that context, was a welcome return to the pre-Netflix days, when the premium network took the role of broadcast and cable rivals.
The streaming derby made an Emmy contest more competitive overall, with Apple TV + and Hulu getting busy. Last year, the scoreboard looked quite different, with Netflix dominating HBO’s total awards 44 to 19, in part due to when the seasons hit the latter platform. HBO Max launched in May 2020, but didn’t make its move until a year later due to the impact of Covid.
Tonight crescendo of victories from the Television Academy favorite Ted Lasso, a flagship show for Apple TV +, gives the tech giant even more bragging rights. Just like hers TAIL wins Netflix at the Oscars, having a second win in two attempts for standout comedy series helped Apple make another statement in the streaming competition. Hulu also made a splash with Michael Keaton’s wins for Sick of drugs and Amanda Seyfried for The abandonment. Although not the pinnacle of The Handmaid’s Tale winning the drama series honor in 2017, the victories indicated that Hulu continued to be a determining factor. Its competitive position and reach could also improve once Disney completes the planned acquisition of Comcast’s stake in the streaming firm in 2024.