Interest in “The Crown” increases on Netflix after the death of Queen Elizabeth II

As the UK prepares for a huge crowd ahead of Queen Elizabeth II’s funeral, many people have chosen to honor her by looking at her life story back home.

Interest in “The Crown”, Netflix Inc


Scripted account of the queen’s reign, it began to rise almost as soon as her death was announced, before taking off further in the following days, according to third-party data from Parrot Analytics.

Parrot seeks to quantify program “demand”, a metric it defines as a measure beyond the audience that takes into account data points such as video consumption and social media activity in looking for how much buzz a show generates.

Global “demand” for “The Crown” was 22.8 times higher than the average September 7 show, according to data from Parrot, the day before his death.

Demand has increased 78.5% overnight since that point. By September 8, “The Crown” was among the richest 0.2% of shows globally.

Since then, interest in “The Crown” has continued to grow from there, with demand equaling 58.6 times that of an average show on September 9, compared to 40.7 times on September 8.

The show was the 10th most requested show across all platforms on September 9, according to data from Parrot.

The peak was particularly pronounced in the UK

In the UK, “The Crown” became the fifth most requested program by 9 September, up from 94 on 7 September. Demand for “The Crown” increased 164% from 7 September to 10 September.

A Netflix rep said in an email to MarketWatch last week that the company had nothing to share about how the queen’s death affected “The Crown” audiences. The company did not immediately respond to a more recent request for commentary on viewer trends or Parrot’s indications of an increase in demand.

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But Netflix publishes some of its data on its most popular shows and claims it on its site updates its top 10 lists every Tuesdaytherefore viewers may soon expect more details on “The Crown’s” resurgence in popularity.

“The Crown,” premiered in 2016, is a historical Netflix drama about the reign of Queen Elizabeth II. It was created and written by Peter Morgan. The series has won numerous accolades, from Emmy Awards to Golden Globes.

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Deadline reported last week that Netflix has suspended filming for the next episodes due to the queen’s death and updated her piece to say the company would issue another suspension on the day of her funeral, which is scheduled for September 19.

That report also noted that Netflix “had plans for some time” on how the company would handle the queen’s death if it happened while the show was still in progress.

“The Crown” isn’t the only program that shuts down some of its operations out of respect for royalty: The Wall Street Journal reported Monday that Meghan Markle’s “Archetypes” podcast would be expect to release new episodes during the queen’s mourning.

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