Since Netflix (NFLX) announced a steep loss of subscribers in early 2022, the streaming innovator has been busy figuring out what it can innovate as well as outshine its competitors.
One of the common complaints from users about Netflix is that it simply does too many things, throwing one show after another against the wall and hoping for something to stick.
While many consider the Korean drama “Squid Game” to be one of Netflix’s biggest hits, the service has invested in hundreds of K-dramas prior to it, and none of them sparked the same fervent reaction from fans.
Combine this with the fact that Netflix is faster than ever at canceling its shows, leading to a mass of weary subscribers hesitating to get emotionally involved in something new as it could end up boxed after a season.
No wonder, then, that the streaming service has made subscribers bleed.
Netflix has explored other avenues to get back on its feet. One of them, a determined push to mobile gaming, hasn’t made an impact yet, with only 1% of its subscriber base playing the titles in its library. And again, no wonder, as many of the titles weren’t exclusive to the service.
But now Netflix has said that three new mobile titles are in development. And not only are they exclusive originals, but they will be created with the help of a veteran video game studio.
Netflix and Ubisoft collaborate
September 10th Netflix announced would collaborate with the French video game company Ubisoft (UBSFF) known for his hugely popular “Assassin’s Creed” and “Far Cry” franchises, to create three new mobile games coming in 2023.
The titles will be based on three of Ubisoft’s current intellectual property assets:
Scroll to Continue
– “Assassin’s Creed”, an open world action series that weaves a fictional narrative with real historical events;
– “Valiant Hearts”, a puzzle adventure set in World War I that follows different characters as they navigate the world at war and,
– “Mighty Quest”, inspired by the tower defense game “The Mighty Quest for Epic Loot”, but with new gameplay elements.
“We are thrilled to be working with Ubisoft, whose track record in creating memorable worlds for fans is unmatched,” said Mike Verdu, vice president of games at Netflix.
“This partnership will provide our members with exclusive access to some of the most exciting game franchises as we continue to create a catalog of great mobile games for our members around the world.”
How this can help Netflix
While the deal seals three Netflix-exclusive video games, only one of the three has the attraction the streaming company really needs to get people to download games.
“Assassin’s Creed” started in 2007 and has been a huge success, spawning 24 games since then on personal computers, consoles and mobile devices.
While “Valiant Hearts” and “Mighty Quest” have both garnered positive reviews in their original forms, neither has the power to garner great downloads, which is what Netflix needs to get its mobile push off the ground.
But Netflix is looking into the potential dominance of games in more ways than one. A recent work list clarified that Netflix is looking to hire people with experience in the world of cloud gaming, looking for a rendering engineer to “support our cloud gaming service”.
So while you may not yet be able to launch Netflix and pick up the controller, you will likely have the chance to do so in a few years.