Can Assassin’s Creed and Ubisoft Save Netflix Gaming?

The announcement of a collaboration between Netflix and Ubisoft is undoubtedly good news for the streaming giant, but it may not be enough.


The recent Ubisoft Forward announced several exciting publisher projects that fans can expect to enjoy over the next few years. Assassin’s Creed Miragethe next game in the main series has received an impressive trailer Valhalla fan favorite Basim Ibn Ishaq as the protagonist. There was also more news about the franchise’s huge Infinity project, designed to be the platform for future releases of the series.


The first two games under this new banner are tentatively named Red Projectset in feudal Japan e Hexadecimal project, presumably the darkest rumor to date, set in 16th-century Europe during the rampant witch hunts that marked the era. Beyond that, a collaboration with streaming giant Netflix has been revealed that may have a chance to finally legitimize the service’s gaming arm following its launch in late 2021.

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Mobile games rarely break new ground

The first part of the new agreement between the two companies centers on an upcoming original Assassin’s Creed mobile game set in China, currently called Code name Giadaand two other offerings in Valiant hearts 2 And Powerful search. The eclectic mix of games will be free to existing Netflix subscribers and will almost certainly be released with the intention of converting more of their existing audience to the gaming options they have available. With only about 1% of subscribers currently taking advantage of the games on offer, it is undoubtedly an area that needs a marked improvement in the near future.

The main problem here is that previous mobile games offered by Netflix have done little to overturn the monopoly held by industry giants like Google and Apple. It is possible the presence of a videogame giant like the Assassin’s Creed franchising will suffice to overturn the fate of the service, but this is not a guarantee. Previous versions have been tied to franchises that already bring huge audiences and all of them failed to meet expectations. When the service launched, it came with two titles dedicated to Stranger things who have barely been able to make a leap into the huge gaming market.

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Assassin’s Creed live-action series could help Netflix

Among the most positive news, the Assassin’s Creed the series looks like it could do more sketches. Originally announced more than two years ago, the show will star Jason Altman and Danielle Kreinik, both of whom recently starred in the game-focused sitcom. Mythic Mission: Raven’s Feast. There is no doubt that this is an area that Netflix is ​​much more familiar with and should make the show a relative success. The problem is that it’s not a direct line between the gaming service and the consumer. While there is a chance the show will appeal to those already interested in the games and take them to Netflix Games, this additional conversion level makes everything more difficult.

Even with these latest additions, the future looks deeply uncertain for Netflix Games. Further acquisitions of established developers are undoubtedly a good thing for those hoping the service will succeed, but it is unlikely to overcome the problems it faces in gathering new users. Chief among these issues is the lack of visibility for the product itself and the unwillingness on the part of its potential user base to convert or waste time from their existing chosen platforms.

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