“CoComelon” grows to include talking characters, live tours

One of Netflix’s most popular children’s series, “CoComelon,” a musical series with repetitive lyrics, released a new special on Monday, providing respite for many parents.

“I had a lot of things I wanted to do and my wife was asleep,” said Arinze Odira of Windsor, Ontario, whose daughter, Keine, is 13 months old. “I put ‘CoComelon’ and she was there for almost three hours. I had time to do whatever I wanted to do.”

Odira was so grateful that he took to Twitter to share his thanks: “To the producers of ‘CoComelon’, I owe you a bottle of whiskey. Thank you for helping millions of parents around the world.”

It may not be as flashy or high-profile as Netflix’s adult programming, like “Bridgerton” or “The Crown”, but “CoComelon” is a major show for the streaming service. In addition to the United States, it reached the top 10 in countries including the United Kingdom, the Philippines, Canada, and South Africa.

“CoComelon” and Netflix are also planning to go big in 2023 by releasing a new series called “CoComelon Lane” in which the characters speak. The episodes will be staged by the main character JJ, a child with a tiny curl of hair on top of his head and two teeth.

“Talk directly to the camera, then talk to the baby at home. It really looks like he’s inviting you on a play date with him and his friends. He’s asking you to come with him on whatever day trip it is,” said Heather Tilert , Netflix preschool content executive, who says “CoComelon Lane” is aimed at slightly older children.

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“Cocomelon really hopes to continue with children who have already fallen in love with JJ and his friends and who somehow move with them throughout their development. So, ‘CoComelon Lane’ we really see it as for children ages 3 to 5 years .”

The new one-hour special released this week, entitled “Fun with Family and Friends”, consists of 20 new musical animated shorts. It is the first “CoComelon” content available exclusively on Netflix. They also enhanced their musical play, licensing songs that parents will recognize, including “Twist and Shout” and “Stand by Me”, but tapping skills to achieve preschool milestones including colors, shapes, movement and even emotions.

“CoComelon” was created in 2005 by Jay Jeon, a father in California who came up with the idea of ​​using songs to teach his two sons. He started uploading videos to YouTube. Those videos eventually grew to earn billions of views and “CoComelon” was acquired by Moonbug Entertainment in 2020.
He expanded the franchise with spin-offs, a podcast on Spotify, and a new live tour called “CoComelon Live!” which kicks off Friday in Baltimore.

Tapping into exactly what makes “CoComelon” so popular with kids is “the big question,” said Andy Yeatmen, CEO of Moonbug for the Americas, but thinks it’s largely due to putting the baby first rather than going over children’s heads to entertain parents.

“Everything is very thoughtful about being from a preschooler’s point of view,” Yeatmen said. “So, not what an adult would consider important to a 3-year-old, but what a 3-year-old would think is important.”

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