Netflix is ​​reportedly considering releasing TV shows weekly

As Netflix shares continue to decline, the streamer is making some sweeping changes to please investors and keep its subscriber base steadily shrinking. CEO Reed Hastings has already made the move to lower-priced plans and introduced advertisements, which he promised Netflix would never do. But these are desperate times.


The next significant change Netflix is ​​considering is abandoning its binge-release model. Unlike Amazon Prime Video, HBO Max and Disney +, Netflix abandons the entire original series at the same time, even the most popular IPs such as Stranger Things, The Witcher, And Bridgerton. However, this model won’t last long. As for Disc news, Hastings is considering a new release strategy. The outlet writes, “Hastings seemed reluctant to give up the binge model because he didn’t need or want it. Now, apparently, he does.”

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Hastings’ distinct vision for Netflix has turned it into a $ 100 billion business and it still remains the largest streaming platform in the world, but its competitors are starting to catch up. by HBO House of the Dragon and that of Amazon The Lord of the Rings: The rings of power are currently trending globally, while Netflix’s recent high-budget release, The man of sand, has yet to be renewed for a second season. Neil Gaiman’s adaptation performed very well on Nielsen’s streaming charts, but he probably could have benefited more with a weekly preview episode.

As seen in the case of the Disney + and HBO Max originals, the shows that the weekly broadcast keeps social media buzzing for weeks and improves fan engagement, though not that those like Stranger things And Cobra Kai Not. They’ve also been hit hits for Netflix, but the streamer can’t bet on them all the time.

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Netflix has experimented this year Stranger things season 4 and Ozark season 4, which debuted in two installments and has been trending all summer. They are one of the most watched shows on Netflix and would have broken viewing records either way, but the gap between episodes has certainly helped and the company just can’t get away from a profitable business strategy.

Related: Netflix’s ad-supported plan will block program and movie downloads


Netflix struggles to keep subscribers

Netflix was the leading streaming platform until last year when, in light of growing competition and frequent big-budget failures, the company’s losses started piling up and investors started panicking. Netflix’s ambitious plans to attract high-profile directors and give the green light to any TV show or movie without a second thought could only be supported for so long. Now, the streamer fires several employees each month and cancels fan-favorite shows like hot cakes.

Cowboy Bebop, The Legacy of Jupiter, Resident Evil, and many other mega-budget shows were dropped from Netflix after just the first season. This not only annoys fans, but also makes talented creators wary of working with Netflix, which probably explains its growing mediocrity nowadays. All of this frustrates customers and shareholders, who have even sued Netflix for misleading them about declining revenue growth.

Netflix’s ad-supported tier will launch in 2023, but there is no news on the new release model. Netflix has also raised its prices and plans to limit password sharing. Let’s see how subscribers react to these changes.

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