Apple continues to lead the global premium smartphone market. According to Counterpoint Research’s Market Pulse Service, Apple continued to lead the premium market, topping 60% share for the second consecutive quarter. This was fueled by the iPhone 13 series. The iPhone 13 has been the best-selling smartphone globally every month since its launch in October 2021. This was also the highest first-quarter share for Apple in the premium segment since 2020. first quarter of 2017. The global premium smartphone market includes all devices priced over $400.
Overall, the sales volume of the global premium smartphone market decreased 8% year-on-year during the quarter. However, it still outperformed the overall smartphone market, which was down 10%, according to the report. This is the eighth consecutive quarter that the premium smartphone market has outpaced overall smartphone market growth.
Top 5 premium smartphone brands
Apple continues to lead the smartphone market with a 62% market share. The company is followed by Samsung. The South Korean smartphone giant’s share declined in the segment. This, according to the report, is mainly due to a delay in the launch of the Galaxy S22 series compared to the launch of the S21 series in 2021. However, the S22 series is doing well overall. The Galaxy S22 Ultra was the best-selling Android smartphone in the premium segment in the first quarter of 2022. Foldable phones are also slowly gaining ground, dominated by Samsung.
Apple and Samsung led volume growth in the ultra-premium segment. The iPhone 13 Pro Max and iPhone 13 Pro together captured more than two-thirds of the sales volume within the ultra-premium price segment. This was driven by strong volume growth in the US, China and Western Europe. In China, sales in the >$1,000 price segment grew 176% year-over-year in the first quarter of 2022. The segment alone captured more than a fifth of China’s smartphone market value during the quarter. Huawei’s decline in the premium market continued, largely due to US-imposed restrictions. The premium market in China still has potential and will be driven by upgrades, especially from users of Huawei’s large installed base. Huawei.
oppo it was the third largest brand in the premium segment. Here Oppo’s sales also include OnePlus’. Oppo was followed by Xiaomi and alive respectively. The Chinese market sales contribution within the premium segment for Xiaomi, Oppo and Vivo has been reduced since 2021.
The premium smartphone market is growing
Sales of the premium segment grew in importance year over year, with nearly three in 10 smartphones sold coming from this segment, its highest share in the first quarter. The sale value grew slightly (+0.5% YoY) due to an increase in the Average Sale Price (PVS). The premium segment alone accounted for nearly two-thirds of global smartphone value during the quarter. This was also the eighth consecutive quarter in which the premium market has outperformed the overall smartphone market growth.